On-Market: Week 1

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• Input property in Multiple Listing Service, complete with photo captions and virtual media

• Email 21,000 local agents and Craigslist advertising

• Launch property on Slate Properties network and social media

• Catered “Grand Opening” reception, Thursday 6-9 pm

• Brokers’ Tuesday tour open house – 12:00 am-12:30 pm

• Public open houses – Saturday 2-4 pm (house cleaning prior) and Sunday 1-5 pm

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On-Market: Weeks 2-3

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• Private showings

• Follow-up with brokers and potential buyers

• Web updates for open house

• Open house email and Craigslist advertising

• Public open house – Sunday 2-4 pm

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On-Market: Week 4

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• Review competitive properties, market conditions and trends

• Review and revise marketing plan and pricing strategy, as needed

• Re-order photos on MLS and website; freshen copy

• Private showings

• Follow-up with brokers and potential buyers

• Web updates for open house

• Open house email and Craigslist advertising

• Public open house – Sunday 2-4 pm